Abstract
Presented is the analysis of current trends in humanitarian researches of the social capital. Importance of social capital for an individual and social institutions is substantiated. The strategy of university as to formation of special value and prospects of social relations, based on collaboration of science and entrepreneurship is revealed. Shown is, how university allows an individual to accumulate resources, that are important for orientation in unpredictable conditions of the labor market. Criteria of trust and measures for it’s formation in environment of higher educational institution are designated. Substantiated is relevance of internal corporate culture of university for formation of social capital. Also postulated is important condition for formation of social capital of modern university, i.e. creation and maintenance of various forms of digital networking.
Keywords
- social capital
- social relations
- corporate culture
- prestige
- reputation
- trust
- digital network interaction
- competitiveness
- resource
- activity
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