Abstract
The authors state that formation of positive reputation is a priority line of activity of higher school of any kind. The authors also make an attempt to specify the indicators influencing level of higher school reputation, offer model of formation of higher school reputation in a society and describe model of formation of a rector’s reputation in high school.
Keywords
- higher education institution
- university reputation
- rector’s reputation
- image
- components of higher school reputation
- rector’s professional competence
- consumers of university reputation
- model of reputation of a rector
- model of higher school reputation
References
- Rayzberg B.A., Lozovskiy L.Sh., Starodubtseva E.B. Modern economic dictionary. — 4th ed., rework. and expanded ed. — Moscow: INFRA-M, 2005. — 480 p. (In Russian).
- Shcherbakov A.V. Image of an educational institution // Directory of the head of an educational institution. — 2008. — No 9. — P. 39 — 46. (In Russian).
- Faculty Management: Textbook / S.D. D. N., Prof. S. D. Reznik. — Moscow: INFRA-M, 2008. — 696 p. (In Russian).
- Solomanidina T., Rezontov S., Novik V. Business reputation as one of the most important strategic advantages of the company // Personnel Management. — 2005. — No 3. (In Russian).
- Dagaeva E.A. Management of the image of the university // Personnel Management. — 2005. — No 3. (In Russian).
- Management of higher educational institution: Textbook / S.D. V.M. E. N., Prof. S. D. Reznik and D. F. N. V. M. Filippova. — 2nd ed., revised. — Moscow: INFRAM, 2010. — 768 p. (In Russian).
- Kibanov A.Ya., Zakharov D.K., Konovalova V.G. Ethics of business relations: Textbook / Edited by A.Ya. Kibanova. — Moscow: INFRA-M, 2005. — 368 p. (In Russian).
- Perminova L., Sharay N. What leader awaits Russian education? // Alma mater (Higher School Bulletin). — 2006. (In Russian).