Abstract
Presented is methodology of imageology as basis of conceptualization of formation of image of regional high school. Today is obvious the fact, that interaction of image of region and regional university image has impact at each other. Image of region due to image of regional high schools is positioned as positively developing, conditioning interest of federal politicians to region, and also conditioning positive approval of locals. Thus, peculiar feature of regional high schools consists in the fact, that implementation of educational activity is developing mainly within region of arrangement, and university graduates are being trained mainly for work in the same region. Conclusion is made, that regional high school becomes the center of formation of innovative education, capable to integrate trained at high cadres into various spheres of regional economics and everyday social life.
Keywords
- imageology
- social image
- marketing communications
- image politics
- image making
References
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Sidorova, V.L. Management in formation and further spreading of image of high school: Author's abstract diss. (Cand.of Sociol. Sci.). Belgorod, 2011.
[URL]: http://www.bsu.edu.ru/bsu/structure/detail.php?ID=10533