Abstract
A country’s development is now commonly associated with the prospect of transition to an innovation-driven economy. The course and effectiveness of that transition depend substantially on society’s innovation-oriented awareness and its psychological orientation toward the value of scientific and innovative activity. This requires continuous training in innovation skills within specific fields, public communication, recognition of successful innovation, and demand for innovation-capable professionals in management systems. One widely used approach is to popularize the achievements of modern science. The article discusses several aspects of science communication, including its potentially negative effects.