Abstract
Elaborated and analyzed are basic problems of evaluation of article the questions of satisfaction of two categories of internal consumers, i.e. students and personnel of higher educational institution. The research is done on example of educational complex, incl. Pharmaceutical college and Krasnoyarsk State Medical University in it’s integrity. For the purpose of development of timely and competent administrative decisions, analyzed and introduced into practice are most effective methodic techniques of evaluation of satisfaction of internal consumers. On the basis of the named problems, elaborated are recommendations as to improvement of activity directions of considered educational complex. As a result of the research, personified model for evaluation of satisfaction of consumers is being offered.
Keywords
- internal consumers
- students
- personnel
- quality of education
- system of management in quality
- index of satisfaction of consumers
- educational organization
- consumers’ monitoring
- satisfaction of consumers
References
- GOST R ISO 9004 - 2010. — M., 2011.
- Warhaftig W. From policyholders to valued customers: customer management strategies in life insurance. — London, 1998.
- GOST of management of quality system // Leading requirements on monitoring and measurements. — M., 2012.
- Parasuraman A. SERVQUAL: a multiple-item scale for measuring service quality // Journal of Retailing. — 1988. — Vol. 64. — No 1. — P. 32.
- Cronin Jr.J.J. SERVPERF versus SERVQUAL: reconciling performance based and perceptions-minus-expectations measurement of service quality // Journal of Marketing. — 1994. — Vol. 58. — No 1. — P. 126.
- Sokolovskaya, M.V. Application of functional approach to evaluation of internal audits of the system of management of quality of educational complex // Siberian medical review. — 2015. — No. 3. — P. 93–97.
