Abstract
The phenomenon of corporate culture in educational establishment as one of management elements is examined in the article. The results of the analysis of foreign and domestic authors’ works on the problem of development and formation of corporate culture in college are given in view of external and internal parameters.
Keywords
- corporate culture
- management of the college personnel
- the comparative characteristic of establishments HVET and SVET
- functions of corporate culture
- external and internal parameters of corporate culture
- image
- traditions
- myths
- values