Abstract
Shown is the need for marketing promotion of educational institutions. They often neglected their advertising because of not clear evidence of successful publicity, or do not consider their professional peculiarities, significantly correcting a market strategy. The author’s analyses addressed first of all to educational institutions’ employees in order to present a new point of view on their tasks in the educational services’ market.
Keywords
- marketing of education
- distance university
- employees’ training
- Internet technologies for the process of education
- establish a reputation
- attract students