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2013, no. 7
MANAGEMENT IN EDUCATION

Customer oriented thinking of students in an economic high school

A.Yu. Shtezel, V.A. Osovtsev, A.E. Dubovik

pp. 89–9280 RUB

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Abstract

Presented is the authors’ interpretation of many years testing results of determining the level of customer oriented thinking of students in different specialities in an economic high school both in full-time and postal tuition forms of education.

Keywords

  • marketing thinking
  • customer oriented thinking
  • methodology and practice of marketing education

References

  1. Rep’ev A.P. Marketingovoe myshlenie ili Klientomanija.
    lib.rus.ec
  2. Rep’ev A.P. Psevdomarketing: sholastika i bjurokratija. — [URL]: www.repiev.ru
  3. Litl Dzh.F. Osnovy marketinga. Chego zhe hotjat vashi potrebiteli? Nadezhnyj sposob jeto vyjasnit’. — Rostov n / D.: Feniks, 1997. — 400 s.
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MANAGEMENT IN EDUCATION