Abstract
The aim of this study is to assess the image of a pedagogical university and examine how it is formed through digital communication channels. The article presents the results of an empirical study conducted at Herzen State Pedagogical University of Russia.
Keywords
- university image
- public opinion
- university students
- digital communication channels
Funding
Herzen State Pedagogical University
The study was funded by an internal grant from Herzen State Pedagogical University (project “Building the Reputation of Herzen State Pedagogical University in the Communication Environment”).
- Title
- Building the Reputation of Herzen State Pedagogical University in the Communication Environment
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